I don't know about you, but I like this new Member Market feature of Yuwie! I think it might be just what Yuwie needed to rejuvinate interest and enthusiasm among its members.
I know I've seen an increase in both my page views and in the number of friends I've had online at any given time since it started this week. So I think it's good for Yuwie, and in turn good for all of us members too.
Plus, it's kinda funny to see your friends start fighting over who gets to "own" you! (You know who you are!) LOL